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RADIO SWEEPSTAKES RULES & REGULATIONS

“SENSODYNE HOT/COLD TRIP 2008”

1.     NO PURCHASE NECESSARY.  A copy of these official rules are available by sending a self-addressed, stamped envelope to “Sensodyne Hot/Cold Trip 2008”, c/o Dicom Promotions, 1650 Des Peres Road,  St. Louis, MO 63131.  One entry per household.  Entries must be received by 9/26/08.  Dicom Promotions, and GlaxoSmithKline will not be responsible for lost, misdirected, illegible postage due, late entries, or failure in the delivery of any item sent via electronic transmission.

2.     HOW TO PLAY.  No purchase necessary.  Register by logging on to the Sensodyne Sweepstakes Micro-Site website or at Dental Spa Tour Events. The registration microsite is accessible through participating station websites and at Sensodyne Dental Spa events.

3.     PRIZES see below                          TOTAL RETAIL VALUE:   $4,000

Grand Prize Trip: 15 total

Trip for two (2) to either Switzerland or The Mexican Riviera.   Includes round trip coach airfare, 7 nights hotel, spa treatments and transfers.

Cash Option of $2,500

All prize taxes, if any, are the responsibility of the winner.  Limit one prize per person, household, group or organization.  Winner will be determined by an independent, random drawing.  All unclaimed prizes are forfeited and will not be awarded in a second chance judging.  Winners will be notified by certified mail no later than 10/15/08.  Odds of winning depend on number of entries received.

For a list of participating stations please call 1-314-909-0900 or send a SASE to the address above.  For a list of Sensodyne Dental Spa Events, go to Sensodyne.com.

4.     CONDITIONS OF PARTICIPATION.  By participating in the sweepstakes, you accept and agree to these rules and the decisions of the judges, which shall be final and legally binding.  You assume all risk of loss, damage, destruction, delay, or misdirection of game materials submitted for verification.  All submissions become the property of Dicom Promotions and will not be returned.  Prizes are not transferable.  Winners may be required to sign an affidavit of eligibility and release and agree (except where prohibited by law) to the use of the winner’s name, photograph and likeness for advertising or promotion and grant to GlaxoSmithKline and Dicom Promotions and its affiliates any and all rights to said use without further compensation.  Winners hereby release GlaxoSmithKline and Dicom Promotions, participating retailers, affiliated companies and their respective agents of all liability with respect to prizes.  GlaxoSmithKline and Dicom Promotions, participating retailers, and affiliated companies are not responsible for printing, distribution or production errors and GlaxoSmithKline and Dicom Promotions or its affiliate may rescind any promotion found to contain such an error without liability at its sole discretion.   As a condition of entering this sweepstakes, you agree that:  (1) any and all disputes, claims and causes of action arising out of or connected with this contest, or any prizes awarded shall be resolved individually, without resort to any form of class action; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this sweepstakes but in no event attorney’s fees; and (3) under no circumstances will you be permitted to obtain awards for and you hereby waive all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased.  All federal, state and local laws apply.  Contest void where prohibited, taxed or restricted.

5.     ELIGIBILITY.  Participants and winner(s) must be U.S. residents at least 18-years old as determined by the Company.  Employees and members of their immediate households, of GlaxoSmithKline and its advertising or promotion agencies, participating retailers or any other companies engaged in the development, production distribution of game materials are not eligible.

6.     SWEEPSTAKES SCHEDULE.  Contest begins 2/25/08 and ends 9/26/08.  Drawing will be conducted by Dicom Promotions, St. Louis, MO.  If winner cannot be located or does not respond within 21 days of notification, the prize may be forfeited.  Trip must be taken by December 31, 2009 (some blackout dates apply).

7.     WINNER’S LIST.  For the names of the winners, mail a self-addressed, stamped envelope to "Sensodyne Hot/Cold Trip 2008", c/o Dicom Promotions, 1650 Des Peres Road, St. Louis, MO 63131.

Daily relief from the pain of sensitive teeth
   It’s not your imagination – and you don’t have to live with it, either. If your teeth tingle or ache when you eat or drink something cold, hot, sweet or acidic, you probably have sensitive teeth.

   But there’s no reason to suffer through the pain or give up your favorite foods. Sensodyne can help! Use Sensodyne twice a day everyday to maintain a protective shield that helps keep the pain away.
Sensodyne™ is a registered trademark of the GlaxoSmithKline group of companies.

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